Hacienda Ford
Digital Media Manager
Develop, plan and execute multimedia content for digital advertising.
SOCIAL MEDIA
Generated 3.32% of total leads from social media
Increased following by 3K in a year.
Increased ranking from #10 to #4.
Created a viral post with 184,270 in reach, 7954 engagements, and 107,499 in views.
Established a Pinterest following of 2830 in less than a year.
Drove over 2K visitors to company website.
Established an Instagram following of 357 in less than 6 months.
Increased engagement by 2x.
Drove 746 visitors to company website.
Assisted in $210K in revenue from email marketing campaigns within 4 months.
EMAIL MARKETING
Responsible for the establishment, design and execution of email marketing including optimizing themes and content for team while also monitoring ROIs.
SEARCH ENGINE MARKETING WEBSITE MAINTENANCE ANALYTICS
VIDEO PRODUCTION
Produce, scripted and filmed video materials for marketing campaigns and social media content.
MISCELLANEOUS
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Increased CRM new customer database by over 2K through various marketing initiatives including email marketing, social media, Google Adwords, and traditional media.
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Developed KPI reports and processes for CRM and Auto Alert for Sales Managers.
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Increased Auto Alert activities by 700% in less than 3 months by implementing training programs for Sales Managers and salesmen.